The North Face coming to Broadway Plaza in Walnut Creek

Broadway Plaza, Walnut Creek

The North Face is coming to Broadway Plaza where The Gap used to be. Check out their online selection here. Is this serendipity that a shop starting with The is replaced by a shop starting with The as well? Or is something deeper at play here?

From their website:

Named for the most challenging side of the mountain, The North Face has equipped explorers since 1966 to reach their dreams. Driven by the mantra of Never Stop Exploring™, our expeditions inspire us to test the outer limits of performance and possibility.