Beyond the Creek

Spotted at Civic Park in Walnut Creek. When I hear the Mister Softee jingle screeching from the ice cream truck while watching my kids play at the park I have fond memories of chasing after that truck on hot summer days with the neighborhood kids while growing up on the east coast. My kids don’t have that same Pavlovian response that I had which I suppose is a good thing, although I kind of feel they’re missing out on something. Come to think of it, I don’t notice kids playing outdoors on their own these days where I live anyway. Must be due to all those organized sports etc. Too bad.

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Strolling through downtown Walnut Creek you’d be hard pressed not to pass by a sidewalk or “sandwich board” sign outside stores. They’re everywhere. I’ve become so used to them I figured they were a normal part of suburban downtowns. That is until I spoke with someone recently who mentioned they were surprised at all the sidewalk signs in the area. It looks like it’s become a mandatory part of doing business for many stores to encourage people to stop by.

So for today’s question of the day, what do you think of the sidewalk sandwich signs in downtown? Is it too crowded? Too commercial? Or maybe you haven’t even noticed them much.

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