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Sign of the Day – Grammar Edition


Can you spot the error? When a reader mentioned a sign at a downtown Walnut Creek restaurant last week I thought it was going to be a small hand-written sign, but this sign is HUGE. The apostrophe in “it’s” indicates a contraction of “it is” or “it has”, so in this case it should be, “SOUL FOOD AT ITS BEST”.

I don’t get it because I thought this was a chain restaurant, so maybe there is some history to this usage?