Daily Life

Sign of the Day (Fine Print Edition)

sports-authority-walnut-creek-closing-sign

Last month we learned that Sports Authority was closing in downtown Walnut Creek so of course the Closing Sale sign appears outside. What I find funny about this sign is not that it states “save up to” 50% off which means the entire store could have no discount at all, but that below it says, “SOME EXCEPTIONS APPLY“.

What possible exceptions could apply to this 0% – 50% off sale!?

Shopper: The sign says up to 50% off but this is 75% off.
Cashier: That is correct, as noted on the sign, it does state: “some exceptions apply”.
Shopper: Oh, I see, thank you for clearing that up.

This doesn’t make any sense! What am I missing?

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