Bracchiale Fashion Jewelry Opening Oct. 10th in Broadway Plaza

Back in May I noted that Betsey Johnson was closing in Broadway Plaza, located in a prime Walnut Creek spot across from Nordstrom, and next to Neiman Marcus. On October 10th the fashion jewelry store  Bracchiale will be opening up. From the Broadway Plaza website:

Embrace the experience at Bracchaile and shop great fashion accessories including jewelry, scarves, hair accessories, brooches, bags and wallets!

I wish Bracchiale all the best, although given its prime location, I do wonder why better known chains have not opened up instead. My guess would be that the retail space is not large enough to accommodate most stores. Anyone know why?

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  • Elizabeth Mackey

    Just looked at their web site. Not thrilled at all about this. Seem very cheesy and I don’t expect it to do that well, given it has a very similar vibe to Brighton across the way.
    Why can’t something better go in that spot :(

    • Beyond the Creek

      This reminds me of the OI-C Bowl spot that keeps changing, but this one is for retail. Surely there must be a natiional retailer that could use a small space. I just don’t get it.

  • ivypeace

    I liked it…Why not support more of an independent retailer in the sea of Corporate Scum. Prices were great and items fun.