I was at the Walnut Creek Target over the weekend when I noticed a Neiman Marcus sign promoting some high end designers like Marc Jacobs, Jason Wu and Diane von Furstenberg. In the photo above you can see a yoga mat and jewelry box by Diane von Furstenberg. You can see the complete 52 item gift collection here. If you’d like a chance to win all 52 items you have until Dec. 10th to enter your email here.
I’m curious why an ultra high-end retailer like Neiman Marcus would agree to this. Would they agree to do a promotion in Kmart or Walmart? Or is Target considered the coolest of the big discount retail stores? Is this to get name recognition to bring more people to Neiman Marcus, or is this to increase revenue from Target paying Neiman Marcus for use of their name? Or a combination of things? I wonder.
It looks like these gifts could be sold out soon so drop by Target if you’re thinking of picking something up!