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Sign of the Day

ikes-surcharge-sign-walnut-creek

Spotted at the Walnut Creek Ike’s Love & Sandwiches shop. I thought this was curious as I have never encountered such an explanation before:

rather than secretly raise our prices, we want to be transparent with this new implementation process…

Wouldn’t raising prices be transparent? If a sandwich used to cost $9.95, and now it costs $10.45, wouldn’t that be transparent to me? After all, it’s on the menu. 🙂 This sign on the other hand…